media

MEDIA

NEWS, VIEWS AND INSIGHT INTO DMG EVENTS AND THE EVENTS BEHIND THE BRAND

How have trade events evolved from five years ago?


"Technology! Almost 100 percent of event organisers will continue to invest in technology to increase engagement at events."

- Andy Pert
Portfolio Director - Construction

“Established trade events in the Middle East have become ever more competitive on the global stage. They have evolved into sophisticated showcases for the best brands and products in one of the most robust export markets for exhibitors.”

- Ray Tinston
Portfolio Director – Hospitality

Apart from advancements in digital and social media, trade events now are much more focused on the visitor experience. Buyers/visitors don’t just want to see new or existing suppliers, they are also hungry for knowledge, industry developments and future trends.

- Samantha Kane Macdonald
Event Director - INDEX

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