media

MEDIA

NEWS, VIEWS AND INSIGHT INTO DMG EVENTS AND THE EVENTS BEHIND THE BRAND

The biggest challenge as an event marketer

We asked some of Marketers at dmg events Middle East, Asia and Africa what their biggest challenge were in their role. Here is what they had to say:

“One of my biggest challenges as an Event Marketer has been working with limited budgets for launch or niche events.  I overcame this by using out of the box and innovative ideas to market the event. A few initiatives include working closer with our partners, like exhibitors, media, associations, etc to encourage them to promote the event to their clients and data. Also, negotiate better rates and deals with external and internal suppliers and departments, so I am able to use the budget allotted effectively.”

  • Tasneem Karam, Marketing Manager

 

“Launching an event in a new territory is a big challenge. It comes with a host of new challenges such as getting to know your audience behaviour, understanding cultural differences and identifying competitors. But these challenges can be overcome with the right tips and tools like doing market research, understanding the needs of the market and delivering something that is truly unique for your audience. At dmg events we do all of this and more, plus we work closely with our partners in the new territory to take advantage of their experience.”

  • Hira Bhojani, Marketing Manager

 

“Keeping up with new technologies and digital channels is challenging. Fortunately, at dmg events we have a great collaborative work environment where we meet to discuss new channels and how we can use them to grow our events and enhance our customer experience.”

  • James Bury, Marketing Manager

 

 

  • Rakhi Singh, Marketing Executive

 

 

  • Joanne Fernandes, Marketing Executive

 

PROUDLY PART OF dmgt.jpg UFI aeo.jpg