White played a key role in the evolution of The Big 5 and the geo-cloning of the brand in Saudi Arabia, Kuwait, India and Indonesia. A seasoned senior manager with more than 20 years of experience in organizing business-to-business (B2B) exhibitions, he has also successfully managed the launch of several focused events in the concrete, heavy machinery, stone, waste & recycling, commercial cleaning and facilities management sectors. White began his career with Blenheim Exhibitions in 1992 before moving into management roles with Miller Freeman, CMP, UBM, and Clarion Events where he organized events in the construction, interiors and financial markets.
Simon Mellor, President, dmg events, Middle East & Asia, said: "Andy has been a valuable asset to dmg events, bringing with him over two decades of international experience to provide unique insights on the region's growing events market. Through his tremendous leadership and sharp business acumen, he has been responsible for the successful expansion of The Big 5 across the GCC and Asia. Andy's promotion is a big leap towards the company's ambitious expansion plans and its long-term agenda across the MENA and Asian territories.
"I am excited to lead dmg events in a broader capacity in my new role where we will continue to explore fresh markets to deliver real value for our exhibitors and sponsors. In addition, we will use the strength and reputation of our leading brands to look for opportunities in new adjacent sectors to capitalize on the underlying opportunities ahead and ensure a bright future for the company," concluded White.