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How to create an effective LinkedIn profile?

Premila Braganza, our Head of HR shares her tips on how to create a profile that delivers results

Upload a professional photo: Profiles with professional photos get 14 times more views than those without, according to LinkedIn’s 2017 statistics. So don’t lose the opportunity to make a right first impression.

Attention grabbing headline: Your LinkedIn headline is a critical element that will help your profile stand out and grab the right attention.

Add a summary: The summary section provides you with an opportunity to add some personality to your LinkedIn profile. Include a paragraph on who you are (preferably written in first person), on what you do professionally and what your company does. Use targeted keywords to help recruiters and business contacts find you.

Make your experience count: Use this section to not only talk about your responsibilities, but also to brand yourself, and most importantly to highlight your accomplishments.

Ask for recommendations: Don’t be afraid to approach colleagues, connections and clients for endorsements. This is good way to help validate your skillsets.

Final tip: Ensure that your LinkedIn profile does not have any spelling or grammatical errors. One minor error could cost you either a great career or business opportunity.

Remember, LinkedIn can be a powerful professional tool, but just having connections isn’t enough. It’s a social platform for professionals, so like, share and comment on your connections’ activities as well as post content yourself.

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