DMG New Video



Who we are

We organize more than 80 global business-to-business trade shows for the energy, construction, coatings, hospitality and interior design industries. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT) based in the UK. DMGT manages a diverse portfolio of companies, with revenues totaling almost £2bn.

For further information about dmg events –
Our LinkedIn business page -


API use case

We are applying to access the LinkedIn Connections API to integrate into our Event registration process. At the point of registration (hosted on multiple event websites), a prospective registrant will be given the option to register either socially or via email. If LinkedIn is selected as the preferred platform the API will call up contact information from the member public profile. After the registrant has completed the registration form they will be given the opportunity to either share on their LinkedIn page or via InMail. Based on a keyword algorithm our system will identify up to 6 LinkedIn members that we would recommend the registrant to invite via InMail. Furthermore, the registrant or prospective registrant can see via a visual display the LinkedIn profile photos of those people who have registered to attend the event - provided they have opted-in to display their photo and logged into the LinkedIn platform.

The widget will appear on the first page of the registration form and the confirmation page after the registration has been submitted. The first page will include the photo display. The last page will include the option to share on their wall or via InMail.



To the LinkedIn member

  1. The LinkedIn member will have the opportunity to publicly share the trade shows he is attending thereby building his professional profile and promoting his activities to industry colleagues and prospective clients
  2. His professional connections can choose to register and attend enabling both parties to network both prior to and during the event
  3. After registration LinkedIn members are encouraged to join our LinkedIn communities (groups or pages) thereby creating opportunities for professional dialogue year-round, and not just at our events. These pages are regularly populated with industry content and promotional offers.

To dmg events

  1. Enabling us to reach a wider audience who are more likely to register and attend on the recommendation of a professional peer or colleague
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